Peter A. Meyer: Regional managers says, “Why are we wasting all this time on television? What are we wasting all these dollars for?” And I said to him, “Can we prove it to him?” So we had here’s Nancy nation for national food. Betty Gaillard, I don’t know if you knew Betty. She used to be society editor of [Times] Picayune. At any rate, we decided that… when she did the commercial, she held up a Domino Sugar five-pound bag.
Meyer: She said, “This will not be advertised on television or in the newspaper, but you must ask the cashier for this at twenty-nine cents.” Which was a bargain. You know, it was selling for sixty nine or something like that. So, she did it. They ran out of, oh God, ran out of sugar. And the guy said, “Stop it, I’m convinced.” And that convinced him that television was a viable tool.
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